Worked examples
How each format goes wrong, and what we change.
These are worked examples, not client engagements. Nothing here is a programme we have delivered for a named client. Each one is a scenario written out in full — the brief, what goes wrong, what we change and what that produces — so you can see how we think about a format before you hand us a real one. Every figure is illustrative, and every photograph is an illustration rather than a record of that event.
Representative scenarioAutomotive · Dealer meetA 340-dealer annual summit that finished on timeFourteen departure cities, a resort buyout and an awards ceremony that had overrun by two hours the previous year.340 delegates · 14 origin cities · 3 days
Representative scenarioTechnology · ExhibitionA 400 sqm expo pavilion measured in meetings, not footfallA large stand producing plenty of visitors and very few qualified conversations — until the space and the diary were redesigned.400 sqm · 60 staff · 5 show days
Representative scenarioPharmaceuticals · Advisory boardsA twelve-country advisory programme that passed auditA series of advisory boards where the compliance record, not the logistics, was the deliverable.12 countries · 240 healthcare professionals · 9 months
Representative scenarioAssociations · CongressA congress that returned a surplus for the first time in four yearsStrong attendance, weak commercials — and a volunteer committee doing three jobs at once.2,400 delegates · 90 exhibitors · 4 days
Representative scenarioFinancial services · RoadshowSix cities, nine days, one standardA European roadshow that had previously drifted in quality after the third city.6 cities · 4 countries · 1,100 attendeesWant one of these run against your own event? Send the brief and we will.
We will take your format, your headcount and your dates and write the same thing back — where this one goes wrong, what we would change, and what it costs to change it. That is a more useful hour than any deck.
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