01
No fixed kit — each city sourced independently
Financial services · Roadshow
Six cities, nine days, one standard
A European roadshow that had previously drifted in quality after the third city.
01 · The brief
The brief in this scenario.
An asset manager ran an annual client roadshow across six European cities. By the fourth city the presentation had been altered, the room sets differed and local suppliers were improvising the catering to different standards.
- Sector
- Financial services
- Format
- Roadshow
- Scale
- 6 cities · 4 countries · 1,100 attendees
- What this is
- Representative scenario
02 · What goes wrong
What is going wrong.
02
Presentation edited in transit between cities
03
Registration collected differently in each market
04
No way to compare city performance afterwards
03 · What we change
Four changes that matter.
- 01
Built a kit
A set and technical package designed to fit the smallest room on the route, with a written room diagram and catering specification per city.
- 02
Sent a travelling core team
Three people carrying the standard between cities, briefing local crews against the same written specification.
- 03
Sequenced around the build
Route ordered by load-out times, freight transit and crew rest rather than by geography, with carnets prepared for the kit.
- 04
One registration, six cities
A single registration system with localised journeys, producing comparable attendance and no-show data per city.
04 · Expected outcome
What that produces.
Every figure is illustrative
Expected
All six cities delivered to the same specification
Expected
Kit cleared customs in every market without delay
Expected
Attendance and no-show rates comparable across cities for the first time
Expected
Two cities dropped from the following year on the evidence
05 · Carry-forward
What this one teaches.
Design the kit for the tightest venue, not the best one
A travelling core team is what prevents drift
Comparable per-city data is often the most valuable output
More formats
Other worked examples.
Representative scenarioAutomotive · Dealer meetA 340-dealer annual summit that finished on timeFourteen departure cities, a resort buyout and an awards ceremony that had overrun by two hours the previous year.340 delegates · 14 origin cities · 3 days
Representative scenarioTechnology · ExhibitionA 400 sqm expo pavilion measured in meetings, not footfallA large stand producing plenty of visitors and very few qualified conversations — until the space and the diary were redesigned.400 sqm · 60 staff · 5 show days
Representative scenarioPharmaceuticals · Advisory boardsA twelve-country advisory programme that passed auditA series of advisory boards where the compliance record, not the logistics, was the deliverable.12 countries · 240 healthcare professionals · 9 monthsSomething of this shape, for your programme.
Every one of these started as three lines in an email. Send the format, the headcount and the month, and you will get back what it takes to run it and roughly what it costs.
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