MICE terminology, explained plainly.

Term

Meetings, incentives, conferences, and exhibitions: the corporate gathering ecosystem built around business outcomes.

Term

A structured trade-show program that brings qualified buyers into scheduled meetings with exhibitors or sponsors.

Term

The master hotel allocation list covering guest names, room types, arrival dates, sharing logic, and special requests.

Term

The minute-by-minute production document that governs stage, content, speaker, AV, lighting, and cue flow.

Term

Industry shorthand for passengers, guests, delegates, or attendees.

Term

Destination management company: a local partner supporting destination logistics, access, activities, and supplier delivery.

Term

Live direction of a production sequence, including cues for stage, lights, audio, video, speakers, and transitions.

Term

A familiarisation trip for decision-makers, partners, agents, or buyers to experience a destination or product.

Term

A smaller agenda session running alongside or after plenary content, often used for workshops or tracks.

Term

A backup operating plan for weather, travel disruption, medical issues, supplier failure, or security events.