Repeatable · portable · consistent
The same event in six cities in nine days — a repeatable kit, a travelling core team, local delivery in each market and one consistent standard.
The work
A roadshow is not six events. It is one event performed six times, and the risk is drift: by city four the deck has changed, the room set is different, the local agency has improvised the catering and nobody can say what the third city actually cost.
We build a kit — set, technical package, run of show, registration, catering standard, briefing pack — and a travelling core team who carry it. Local partners deliver against the same specification in each market, and the reporting comes back in one shape.
The route is decided by load-out times, freight transit, crew rest and flight schedules — not by a map. A three-hour flight between cities can be less workable than a six-hour drive if the kit has to arrive before the crew.
A set that fits the smallest room on the route, a technical package that works in a hotel ballroom and a converted warehouse, and a room layout defined in a diagram rather than described. Repeatability is a design constraint from the first sketch.
Local crews and suppliers in each market work to the same written specification, brief and checklist. The travelling core team carries the standard between cities so that city six looks like city one.
Registrations, attendance, no-show rate, cost per attendee and lead quality by city. That comparison is usually the most valuable output — it tells you which markets to keep on next year’s route.
What you get
These are the artefacts that exist at the end of this workstream. If one of them is missing from a proposal you have received elsewhere, it is worth asking why.
Where this is used
Related services
Stage · AV · content · show call
Creative direction, stage and room design, technical specification, content control, rehearsals and live show calling — one production plan, one running order.
Ground · venues · experiences · permits
What a DMC does, run to our standard — transport, venues, permits, staffing, dining and experiences in destination, with one accountable contact rather than a local subcontract.
Invite · convince · fill the room
Getting the right people to turn up — audience definition, invitation campaigns, registration conversion, sponsor visibility and the content that outlives the event.
The same event in six cities in nine days — a repeatable kit, a travelling core team, local delivery in each market and one consistent standard.
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