Destinations · Compare

Two cities, side by side, on the things that actually decide it.

Not weather and photographs. Airlift for your delegate origins, hotel capacity under one roof, transfer times at the real arrival hour, the season, and the local calendar constraint nobody mentions until you have signed.

Pick two cities

Any of the 46 playbooks, in either column.

Seoul COEX sits under a hotel, a mall and two metro lines, and Korea runs real subsidy schemes for international meetings that meet delegate thresholds.

Lisbon Congress capacity, good value by western European standards, and a city that flatters a programme.

At a glance

Region

Seoul

Asia Pacific

Lisbon

Europe

Airport

Seoul

ICN

Lisbon

LIS

Time zone

Seoul

GMT+9

Lisbon

GMT / WEST

Positioning

Seoul

A convention market the government actively pays you to use

Lisbon

Europe’s fastest-rising congress city

Operating notes

Access and airlift

Seoul

Incheon (ICN) is a major hub with excellent long-haul across Asia, North America and Europe. Gimpo (GMP) covers regional Asia. Airport rail reaches the centre in under an hour.

Lisbon

Humberto Delgado (LIS) has strong European coverage plus Americas and Africa links; the airport is unusually close to the city.

Hotels

Seoul

Deep, modern and reliable, clustered usefully around Gangnam and COEX. Rates are reasonable relative to Tokyo or Singapore.

Lisbon

Good quality and value, but capacity is the constraint in peak weeks.

Ground

Seoul

The metro is fast, cheap and signed in English. Traffic is heavy but rail makes it largely irrelevant for delegate movement.

Lisbon

Short transfers and an easy city to move around. Hills and narrow old-town streets restrict coach access in places.

Season

Seoul

April to June and September to November. Summer is hot and humid with a monsoon period; midwinter is cold but operationally fine.

Lisbon

April to June and September to October are best. Major congress weeks remove hotel availability entirely.

Fit, venues and constraints

Best for

Seoul
  • Technology, semiconductor and electronics congresses
  • Medical and scientific meetings
  • Beauty, cosmetics and consumer launches
  • Association congresses seeking bureau support
Lisbon
  • Association and scientific congresses
  • Technology conferences
  • Incentive programmes and offsites
  • European sales and partner meetings

Principal venues

Seoul
  • COEX Convention & Exhibition Center
  • Dongdaemun Design Plaza
  • SETEC
  • Grand Walkerhill Seoul
  • Signiel Seoul and Lotte World Tower
  • KINTEX, Goyang for large exhibitions
Lisbon
  • Centro de Congressos de Lisboa
  • FIL — Feira Internacional de Lisboa
  • Altice Arena
  • Estoril Congress Center
  • Palácio and quinta venues in Sintra and Cascais

Watch out for

Seoul
  • K-ETA and visa requirements vary by nationality — check early
  • Prime COEX dates are held years in advance
  • Interpretation and localisation costs are a real budget line
  • Bureau subsidies have delegate thresholds and application deadlines
Lisbon
  • Hotel capacity is the binding constraint — book blocks very early
  • Old-town venues have real access and load-in limits
  • Peak-week rates rise steeply
  • Estoril and Cascais add transfer time that is easy to underestimate

Still torn between two cities? Give us the delegate origins.

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