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Case study Technology
Technology Partner Summit
A global partner conference for a SaaS company — 380 partners from 24 countries, hybrid delivery, sponsor zones, and live lead-to-pipeline reporting.
01Seamless dual-audience experience
02Sponsor lead targets exceeded across both formats
03Pipeline report delivered within 22 hours of close
04Highest partner NPS in the company's event history
The situation
The program needed to run simultaneously for in-person and remote attendees, manage sponsor visibility across both formats, and produce pipeline data within 24 hours of the event closing.
A high-growth enterprise software company was running its flagship partner conference for the first time as a true hybrid — 380 partners on-site across two venues connected by live streaming, and 1,400 partners joining digitally from across Asia Pacific and EMEA. Both audiences needed to feel like the primary audience.
Sponsor expectations were sophisticated: physical booth presence for on-site partners, branded digital zones for the remote audience, and a lead capture system that unified data from both channels into a single commercial handover within 24 hours of the program closing.
How Voya Circle responded
The operating structure built for this program.
What this program proved
Transferable lessons from the field.
Hybrid is not a compromise format — it is a design discipline. The digital audience needs its own production logic, not a camera pointed at the physical stage.
Unified lead capture across physical and digital requires a single data architecture agreed before the event, not assembled after it.
Time-zone management for a global hybrid program means some sessions are designed specifically for replay, not live attendance.
Connected services
The operating layers behind this kind of program.
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